ADVERTISING AT FOOTSTEP.

This patented application system of advertising using the footstep, printing the exterior sides of the hollow-rail, any commercial brand, promotion, design product can be installed.   The footstep advertising has a high visual impact over the users.   The  dynamism of the handrail stands up over the regular pedestrians, not only over the escalator but the whole space where the advertise is placed.   The replacement of the advertising is quick and easy without any trace of the campaign.    Handrail advertising is another way to make profitable this new support for:

Pedestrians:

.  Dynamism and get attention with a design make stronger the attraction to the product.

.  Is completely safe for pedestrians owing to the reduced thickness.

.  Is physically unaffected owing to the joint of several printed pictures made up of a constant dynamism.

Advertisers:

.  Getting a high impact and making sure that the users receives the message over the journey.

.  Getting a high impact attention from the distance, pedestrian get visually attracted for the message owing to the dynamism and repetition of the print.

.  It is the perfect advertising fence, pedestrians are obligated to walk trough the print to be able to move around the walking space.

Owners:

.  Get profit from an useless surface transmitting the advertise in a way never used before.

.  Gets better communications with users.

.  PUBLIRail manages the whole process of commercial projects, offering to future clients the possibility to use the space for marketing, taking responsibility of production and collecting the rent of the space, always with the authorization of the commercial space owner.