• PUBLIRail® is an innovative form of branding and advertising on escalator handrails that allows you to put your message directly and literally in the hands of your clients as well as maximizing your profits from this unique space.
• It is as simple as utilizing the escalator handrails as an advertising structure.
• Offering highly significant advantages at a low-cost to the advertising companies in some of the busiest locations in the world; metros, airports, shopping centres…
• PUBLIRail® vitalizes the aesthetics of escalators.

Why is this medium so effective?

• A novel system in Spain. ‘The power of the new.’
• Verified effectiveness in numerous countries.
• Provides the necessary exposure and repetition to the consumer to enable retention of a message.
• Offers a constantly changing structure that impacts each new campaign as if it were the first.
• A dynamic and alternative location.
• Possesses infinite communication possibilities.