“Vigo it will have an advertised scalator”.

Vigo, November 26 of 2009 it will show at the premier of the Shopping Center Plaza E de Vigo an innovate and original advertising support that it will take advantage of the people traffic to show different advertising messages.

Using an empty space (the handrail) of the escalator, the company PUBLIRail had developed and patented an unusual system to add a printed film to the handrail with special required features for an optimal latter treatment. That film, is printed with advertising messages so the user has directly “in his/hers own hands”.   This advertising support has a hight impact over the users creating an innovate visual experience for any comercial brand.   The purpuse of this original advertise can be use either for security messages, comercial promotions and to arouse interest to any comercial store situated at the shopping center.